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叙事研究在国外创业研究领域中正得到越来越多的关注。本文对创业叙事研究的内涵、特征及方法进行了探讨。首先,从认知模式、叙事素材、分析方法和理论价值四个层面入手对创业叙事研究的本质内涵进行了分析。然后,与量化实证研究比较,对创业叙事研究的三个重要特征,即聚焦于个体经验的探究,强调事件、情境和过程的深描,以及追求分析性的理论构建进行了剖析。最后,归纳了创业叙事研究方法的主要步骤,包括确定研究问题与选择研究对象、进入研究现场、获取创业叙事素材、构建研究文本以及研究文本撰写与评估等。
Narrative research is gaining more and more attention in the field of entrepreneurship research abroad. This article discusses the connotation, characteristics and methods of the research on entrepreneurial narration. First of all, from the four aspects of cognitive model, narrative material, analytical methods and theoretical value, this paper analyzes the essential connotation of the study of entrepreneurial narrative. Then, compared with the quantitative empirical research, this paper analyzes three important characteristics of the study of entrepreneurial narration: focusing on the exploration of individual experience, emphasizing the deep description of events, situations and processes, and pursuing analytical theoretical construction. Finally, it summarizes the main steps of the research methods of entrepreneurial narration, including identifying the research questions and choosing the research object, entering the research site, obtaining the entrepreneurial narrative material, constructing the research texts and writing and evaluating the research texts.