国内学术界关于消费主义的研究已有相当数量的成果,引用率最高的是鲍德里亚的《消费社会学》和凡布伦的《有闲阶级论》。就已发表的相关文献的内容看,以利己主义消费、过度奢侈消费、炫耀性消费、商业广告和传媒对消费者影响以及阶级控制手段的变迁等为主;就研究方法来看,主要是文献研究居多,虽有实证研究,但主要是问卷调查。问卷调查对象在回答问题时有把自己行为合理化的倾向,因此,其回答常常是策略性的,不是其内心 There are quite a number of achievements in domestic academic research on consumerism. The most cited ones are Baudrillard’s “Sociology of Consumption” and Van Buren’s “Free Class Theory.” According to the content of the published relevant literature, mainly the consumption of egoism, excessive luxury consumption, conspicuous consumption, influence of commercial advertisement and media on consumers, and the change of class control measures; mainly on the research methods Most research, although empirical research, but mainly the questionnaire. The respondents tend to rationalize their behavior when answering questions, so their responses are often strategic rather than inward