广电媒体资产管理(以下简称“媒资”)是当前中国广电系统的一大热点。本文作者结合实践工作,以全新的角度和视野,提出以媒资系统为平台,以共赢、共享为理念,共筹、共建为手段的新思路,建立公有制为主体,公私联营、员工持股的法人治理结构,引入“新三会”与“老三会”共存,中央、省级台联盟或省、地市级台联盟等一系列新设想,力求突破现有机制、体制的障碍,整合各方资源,打造传媒核心竞争力。 Radio and television media asset management (hereinafter referred to as “media funding”) is a major hotspot in China’s radio and television system. The author of the paper combines practice with new perspectives and perspectives and puts forward a new thinking based on the media-funded system as a platform, win-win and sharing as the idea, co-raising and building together as a means to establish public ownership as the mainstay, public-private associates and employees The introduction of a series of new ideas, such as the coexistence of the “new three sessions” and the “old three sessions”, the alliance of the central and provincial platforms, or the provincial and prefecture-level Taiwan Confederations, seeks to make breakthroughs in the existing mechanisms, Institutional barriers, integration of resources of all parties to create the core competitiveness of the media.