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本篇略述国外企业如何从消费者心理出发来制定商品价格的几种方法,但愿国内企业经营者能从国外企业的成功中得到启示。一、渗透定价法这种定价法是在新产品上市之初,首先给人们价廉物美的印象,将价格稍为定低一点,等产品打开销路后,才逐步将价格提高到一定的水平。这是一种薄利多销的手段,可以使产品的销售量增大,迅速占领和扩大市场,并延长占领市场的时间。
This article outlines several methods for foreign companies to formulate commodity prices from the perspective of consumer psychology. I hope that domestic business operators can gain inspiration from the success of foreign companies. First, the penetration pricing method This kind of pricing method is to give people the impression of cheapness and high quality at the beginning of the new product listing. The price is set a little lower, and after the products are sold out, they gradually increase the price to a certain level. This is a kind of small profits and quick turnover means, which can increase the sales volume of products, quickly occupy and expand the market, and prolong the time of occupying the market.