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我国机床工具行业在经历了多年负增长之后,1999年1～8月份,我国机床工业总产值比1998年同期增长了11.33％,出现了国产数控机床市场占有率上升,机床进口量下降的好势头。这种喜人景象也直接反映到在近日举办的第六届北京国际机床展览会上。从企业参展规模和气势看,国内企业明显比往年看好。例如,沈阳机床股份公司就组织了庞大的展团,所占面积也是此次展览中最大的。但是,我们也应看到,国外参展公司在企业形象和产品品牌宣传、产品外观设计以及展览广告策划等许多细节方面,仍有许多特点值得国内参展企业借鉴。
After years of negative growth in China’s machine tool industry, from January to August 1999, the total output value of China’s machine tool industry increased by 11.33% over the same period of 1998, and there has been a good momentum for the market share of domestic CNC machine tools to increase and the decline in machine tool imports. This gratifying scene is also directly reflected in the 6th Beijing International Machine Tool Fair held recently. Judging from the scale and momentum of the company’s participation, domestic companies are clearly better than in previous years. For example, Shenyang Machine Tool Co., Ltd. has organized a huge pavilion, and the area occupied by the company is also the largest in this exhibition. However, we should also note that foreign exhibitors still have many characteristics worthy of reference by domestic exhibitors in many aspects such as corporate image and product brand promotion, product design, and exhibition advertising planning.