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报纸的力量来自报道的影响力,而报道的影响力,则来自读者强烈而持续的关注。本文通过《武汉晚报》对陶宏开教授“挽救上网成瘾者”这一事件报道的解析,揭示了如何使报道影响力达到最大化的一些基本规律。
The strength of the newspaper comes from the influence of the story, and the influence of the story comes from the reader’s intense and continuing concern. This article analyzes the coverage of Professor Tao Hongkai’s “Saving Internet Addicts” report by Wuhan Evening News, and reveals some basic rules on how to maximize the impact of coverage.