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纺织工业是传统工业,投入大、产出慢、产品利润率低的行业特点使其不能象其他新兴行业那样容易实现企业的高速成长,如何发展纺织是摆在纺织界面前的一个重要课题。黑牡丹(集团)股份有限公司十多年来实施品牌战略,实现了企业的超常规发展。 黑牡丹(集团)股份有限公司的前身是常州第二色织厂,十多年前是一个不知名的弄堂小厂,固定资产50多万元,仅有几百台1511老式布机,而今已发展成为固定资产2亿多
The textile industry is a traditional industry. The characteristics of industries with large input, slow production, and low product profitability make it impossible to achieve the rapid growth of the enterprise like other emerging industries. How to develop textile is an important topic before the textile interface. Black Peony (Group) Co., Ltd. has implemented its brand strategy for more than a decade and has achieved extraordinary development of the company. Black Peony (Group) Co., Ltd. was formerly known as the Changzhou Second Yarn Factory. It was an unknown Nongtang small factory more than ten years ago. Its fixed assets were more than 500,000 yuan, and only a few hundred 1511 vintage machines. Develop more than 200 million yuan in fixed assets