对宏科公司的绩效管理现状进行了分析,然后根据平衡计分卡理论,从财务、客户、内部流程和学习、成长四个方面设计平衡计分卡绩效指标,研究对于解决宏科公司现存的绩效管理问题具有一定的指导意义,同时也为其他房地产企业绩效管理指标体系的设计提供参考和借鉴。 Based on the theory of Balanced Scorecard, this paper designs the performance indicators of Balanced Scorecard from the aspects of finance, customer, internal process, learning and growth. It is of great significance to solve the problem that Macro Company’s existing Performance management issues have some guiding significance, but also provide reference and reference for the design of other real estate enterprise performance management index system.