现代社会进入信息时代,各类媒体的发展日新月异,面对越来越多的竞争和挑战,电视新闻节目也同样面临着多频道、跨媒体信息传播变革的竞争,电视新闻节目要想吸引大众,有更多的受众,就要有抓住观众“眼球”的能力,必须打出自己的品牌。利用电视传播所具有的一些特殊优势,融合更多的“情感元素”和“个人印记”的电视情感新闻报道作品日益涌现,正受到越来越多的受众的喜爱。 As modern society enters the information age, with the rapid development of various types of media, in the face of more and more competition and challenges, the television news programs are also facing the competition of the multi-channel and cross-media information dissemination and transformation. In order to attract the mass television news programs, There are more audiences, we must have the ability to seize the audience “eyeball”, we must play their own brand. The use of television transmission has some special advantages, the integration of more “emotional elements ” and “personal imprint ” television emotional news reports are emerging, is more and more audience’s favorite.