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悬念广告作为广告的一种表现形式日益风行起来,无论在哪种媒体上,都有其存在的空间,以至于逐渐形成了一种类似于电影中的类型片一样的类型广告,它以独特的形式吸引着越来越多的人。一、悬念广告的基本结构所谓悬念广告,指的是利用悬念这一因素作为主要表现形式或诉求方式的广告
As a manifestation of advertisements, suspenseful advertisements are increasingly popular, and there is room for them to exist in any kind of media, so that they gradually form a type of advertisements similar to the genre in the movie, Forms attract more and more people. First, the basic structure of suspense advertising So-called suspense advertising, refers to the use of suspense this factor as the main form of expression or appeal of advertising