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尽管纯电商占据市场主导地位,全渠道零售商仍然拥有巨大的增长机会。贝恩调研显示:当其他各方面条件都相仿时,中国购物者通常会选择零售商的网上商店。2013年将被铭记,因为这一年中国或将超越美国成为全球最大的电子零售市场。去年,中国的网购消费者在线消费了1.3万亿元。自2009年以来,网购的消费总额每年都以超过70%的速度实现增长,且有望继续其惊人的轨迹于2015年达到3.3万亿元。
Although pure electricity providers dominate the market, omnichannel retailers still have tremendous growth opportunities. Bain research shows that when all other conditions are similar, Chinese shoppers usually choose the retailer’s online store. 2013 will be remembered as China will overtake the United States this year as the world’s largest e-retail market. Last year, China’s online shoppers consumed 1.3 trillion yuan online. Since 2009, the total consumption of online shopping has increased by more than 70% each year and is expected to continue its astounding track record of reaching 3.3 trillion yuan in 2015.