思想政治教育的目的是要人们形成符合一定社会发展要求的思想品德,进而推动社会向前发展。认知是个体心理过程的重要组成部分,思想政治教育的过程,在某种程度上讲,就是使人们的思想品德认知由失调调到协调的过程,进而使人们形成共同的思想品德认知。因此,思想政治教育和认知理论有许多契合之处,将认知理论引入思想政治教育有助于增强思想政治教育的说服力、实效性。 The purpose of ideological and political education is to enable people to form ideological and moral qualities that meet the requirements of certain social development so as to further promote social development. Cognition is an important part of the process of individual psychology. The process of ideological and political education, to some extent, is to make people’s cognition of morality from coordination to coordination, and then make people form common ideological and moral cognition . Therefore, there are many coincidences between ideological and political education and cognitive theory. Introducing cognitive theory into ideological and political education can help to enhance the persuasiveness and effectiveness of ideological and political education.