培训机构要招收准备求学的学员、求学者要寻找合适的培训机构,这就需要进行信息沟通,目前在上海尚未形成沟通培训机构与求学者之间信息交流的主渠道,而是由多元交叉的方式传输着有关培训信息。 在发布培训机构的招生信息方面,上海目前主要有以下几个途径: 一是报纸媒体,《新民晚报》和《每周广播电视报》在发布招生信息上最为集中,《新闻报》的“教育与职业”和《人才市场报》的“培训与考试”则以专业的水准关注上海的培训市场并及时发布着有关招生信息: 二是电视媒体,上海教育电视台的“招生快讯”栏目已开办四年,每年的上半年它都会集中报导介绍一些学校的招生情况,其中不仅有全日制正规院校,也有社会力量举办的各种教育培训机构; 三是广告媒体,许多培训机构在每期招生时都会印发一些广告资料,通过多种渠道向有关人员发送,目前上海“特能直递”的“招生快车道”正试图把各种零星的广告集中起来发布,起到了—定的信息传播作用。 在求学者获得招生信息方面,除了通过上述广告渠道得到招生消息之外,许多求学者也会主动向一些学校打听招生情况,但在学校的选择上比较谨慎,他们—般都首选那 Training institutions to recruit students ready to study, seeking scholars to find suitable training institutions, which requires information communication, at present in Shanghai has not yet formed the main channel of communication between training institutions and scholars seeking information exchange, but by a variety of cross-cutting Way to transmit the relevant training information. At present, there are several ways for Shanghai to release enrollment information for training institutions: First, newspaper media, “Xinmin Evening News” and “Weekly Radio and Television News” have the highest concentration of enrollment information, and the “News” education And occupation “and” Talent Market Newspaper “in the” training and examination “is a professional standard attention to the training market in Shanghai and timely release of the relevant admissions information: Second, the television media, Shanghai Education Television Station” Admissions News “section has opened four Year, the first half of each year it will focus on introducing some of the school enrollment, which not only full-time regular institutions, but also a variety of social forces organized by the various educational and training institutions; Third, the advertising media, many training institutions in each admissions Some advertising materials will be issued and sent to relevant personnel through various channels. At present, the ”Enrichment Expressway“ of Shanghai’s ”Special Direct Mailing Service" is trying to put all kinds of sporadic advertisements together to release and play a certain role of information dissemination. In seeking scholarship information, in addition to obtaining admissions through the above advertising channels, many scholars also take the initiative to inquire about enrollment in some schools. However, they are more cautious in choosing schools, and they are generally preferred