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自媒体时代人人都有可能充当社会信息网络的传播节点,固有的话语表达格局已发生逆转。而民众“借媒抗争”影响社会公共事件“失衡失序失措”式发展的问题日益凸显。本文基于南昌“象湖事件”的分析发现,自媒体时代民众“借媒抗争”呈现表达主体多元化、表达路径多维化等特点,从个人话语符号暴力化、意见领袖湿性化、群体记忆多元化的三维表达场景为切入点,文章重点分析了自媒体时代民众借媒抗争叙事话语的“技巧化”表达,探讨社会公共事件的相关传媒纾解机制,并尝试分析未来社会公共事件在表达语体、语境上的新趋向。
Since the media era, everyone has the potential to act as a communication node for social information networks. The inherent expression pattern of discourse has been reversed. However, the issue of people’s “leveraging on the media ” affecting social public events “unbalanced disorder ” has become increasingly prominent. Based on the analysis of “Xianghu Incident” in Nanchang, this paper finds that since the mass media in the era of “Borrower’s Resistance ” presents the main body of the pluralism of the expression and multi-dimensional expression of the characteristics from the personal discourse symbol violence, wetlands of opinion leaders, This paper focuses on the analysis of the “skillful” expression of the public discourse and the narrative discourse in the media era, discusses the relevant media relief mechanism of social public events, and attempts to analyze the future society Public events in the expression of style, the new trend in context.