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浙东地区蕴藏着丰富的审美文化资源。但这些资源的持有者和开发者的审美眼力不够敏锐、文化心思不够深刻,在利用和开发上,往往看不到、抓不住审美文化产业中真正有价值的东西,而是简单地套用发展商品经济的手段去经营审美文化产业。另一方面,专家学者们的研究又往往陷入纯理论的玄思,距离实践经营开发十分遥远。所以重新挖掘、盘点、识别这些重要的审美文化资源,进行深入的思考进而提出有较强可操作性的建设性的方案,才能使之成为一种可持续发展的巨型产业。
Eastern Zhejiang contains a wealth of aesthetic and cultural resources. However, the holders of these resources and developers are not keenly aware of the aesthetic eyesight, cultural thoughts are not deep enough, and they often can not see and utilize the development and development. They simply can not grasp what is really valuable in the aesthetic and cultural industries. Development of the means of commodity economy to run aesthetic culture industry. On the other hand, the research of experts and scholars often fall into the purely theoretical metaphysics, far away from the practice of business development. Therefore, to re-excavate, inventory, identify these important aesthetic and cultural resources, carry out in-depth thinking and then put forward a constructive program with strong operability in order to make it a sustainable development of the giant industries.