高职教育以就业为导向,以提升学生的知识运用能力与技能水平为目标,故项目式教学法在高职教育中被广泛应用。但实践中发现,目前项目式教学法在教学形式、教学内容以及教学效果等方面仍存在不足。基于此,文章将螺旋上升策略引入传统项目教学,对其实施的流程进行改进。首先,依据螺旋上升策略将传统项目式教学流程划分为理论学习、校内实训与企业运用三个层次。其次,分别对以上三层的实施要点与步骤进行分析与研究。最后,以电子商务专业市场营销课程中《品牌设计策划之品牌命名》为例,对整个教学环节进行了展示。 Employment-oriented vocational education, to enhance students’ ability to use knowledge and skills as the goal, so the project-based teaching method is widely used in higher vocational education. However, in practice, the current project-based pedagogy still lacks in teaching forms, teaching contents and teaching effects. Based on this, the article introduces spiral upward strategy into the traditional project teaching, and improves its implementation process. First of all, according to the spiral upward strategy, the traditional project-based teaching process is divided into three levels: theory study, training in school and application of enterprises. Secondly, analyze and study the implementation points and steps of the above three layers respectively. Finally, taking the brand name of brand planning in e-commerce marketing course as an example, the entire teaching process is demonstrated.