美术鉴赏类电视节目是以美术作品为展示、欣赏对象的一种侧重文化性的节目形式,其注重受众高质量视听体验营造与表现主体价值凸显的同步交互。作为美术艺术的重要载体之一,书法、绘画在美术鉴赏类电视节目中占据较大的比重。节目通过形式多样、内容丰富的设计编排,营造了寓教于乐、协调融洽的视听感官效果,调动了受众的观赏兴致与探究热情,突出了艺术作品的多样价值,从而也通过电视这一平台,有效助推了书画艺术的传 Art Appreciation TV programs are cultural programs focusing on the display of art works and appreciation of objects. They focus on the audience’s high-quality audio-visual experience to create synchronized interaction with the main body of the performance value. As one of the important carriers of art and art, calligraphy and painting occupy a large proportion in art appreciation TV programs. Through various forms and rich content design layouts, the program creates an audiovisual and sensual effect of entertaining, harmoniously harmonizing and arousing the audience’s enthusiasm and enthusiasm for exploration, highlighting the diverse values ​​of works of art, and through the platform of television , Effectively promote the art of calligraphy and painting