时下,品牌抢注蔚然成风。由于蕴含着较高的商业附加值和社会美誉度,知名品牌一旦保护不力,很容易成为市场逐利资本追逐和侵略的对象。如浙江广电集团(以下简称“集团”)知名广播栏目品牌“浙江第一线”被一家米线生产厂家抢注,电视民生休闲频道“1818黄金眼”被眼镜生产商抢注 Nowadays, the brand registered a common practice. Due to its high commercial added value and social reputation, once the well-known brands are not well protected, they can easily become the target of chasing and aggressively pursuing profit-seeking capital markets. Such as Zhejiang Radio and Television Group (hereinafter referred to as “Group”) well-known radio part of the brand “Zhejiang first line” was a registered player of rice noodles, television livelihood leisure channel “1818 gold eyes” was registered glasses manufacturers