品牌和企业文化是现代企业经营发展中不可忽视的两个重要问题,并且是需要站在战略高度来考虑的问题。20世纪80年代,品牌和企业文化理论开始逐渐进入我国企业管理领域。在经历了“引进”、“传播”、“建设”等阶段后,塑造卓越品牌和优秀企业文化的理念已经在相当数量的企业中进行了探索和 Brand and corporate culture are two important issues that can not be neglected in the development of modern enterprises, and they need to be considered at a strategic level. In the 1980s, the brand and corporate culture theory began to gradually enter the field of enterprise management in our country. After experiencing the stages of “introduction”, “communication”, “construction” and so on, the idea of ​​shaping excellent brand and excellent corporate culture has been explored in a considerable number of enterprises and