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(一)偏向于对经济发展良好,地理、文化与本国相近的市场进行投资。虽然零售业跨国投资有着一般跨国投资的共性,但是零售业作为服务业的属性决定了它的跨国投资与制造业国际投资有着显著不同的特点,特别表现在市场的选择上。从需求方来看,零售业所面对的市场或用户是最终消
(I) It prefers to invest in markets with sound economic development, geography and culture similar to their own counterparts. Although transnational retail investment has the commonality of general transnational investment, its attribute as a service industry determines that its transnational investment has significantly different characteristics from international investment in manufacturing, especially in the choice of markets. From the demand side, the retail market or users are the final consumer market