论文部分内容阅读
构建新型实践教学路径对于提高广告学专业人才培养质量具有切实意义。在加强与创新实践教学的过程中,广告学专业面临着师资结构调整、教学资源整合、教学平台创新等问题,重新探寻广告学专业实践教学的路径,创新实践教学体系,激活实践教学平台,建立一种多元联动的实践教学模式,既能有效化解目前实践教学过程中存在的问题,更能切实提高广告学专业人才的实践能力及综合能力。
Constructing a new path of practical teaching is of great significance to improve the quality of advertising professionals. In the course of strengthening and innovating practice teaching, advertising major is faced with such issues as the adjustment of teacher structure, integration of teaching resources, innovation of teaching platform, and so on, exploring the path of practical teaching of advertising major again, innovating practice teaching system, activating practice teaching platform and establishing A kind of practice teaching mode with multiple linkage can not only effectively resolve the problems existing in the process of practical teaching, but also effectively improve the practical abilities and comprehensive abilities of advertising professionals.