2007年8月,《当代经理人》发表了一篇题为《潘刚的底牌》(以下简称《底牌》)的长篇报道。报道发表后,业内反应强烈,其中有些读者更是表达了不同看法,为此,本刊选登了蒙牛集团新闻干事的一篇来论,以提供一个畅所欲言的平台。作者观点不代表本刊观点,欢迎读者争鸣。 In August 2007, “Contemporary Executives” published a long article entitled “Pan Gang’s Hand” (hereinafter referred to as the “bottom hand”). After the publication of the report, the industry reacted strongly, some of whom even expressed different opinions. To this end, we published an article about the news officers of the Mengniu Group to provide an open platform to speak out. The author’s point of view does not represent the views of this magazine, readers are welcome to contention.