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政治类图书的市场集中度一直较高,市场资源主要被码洋占有率高的领先出版社掌握,而品种规模较小、码洋占有率排名靠后的出版社的影响力极为有限。政治类图书是一个相对较小的图书分类。从近几年的中国图书零售市场来看,政治类图书在整体市场所占的动销品种比重一直较为稳定,保持在1%左右,动销品种的增幅与整体市场基本相同;而码洋比重则在不同年份有较大的波动,这反映出政治类图书的销售受畅销书影响较大。2011年是中国共产党建党九十周年,由此引起的党史类图书的畅销,使得政治类图书的码洋比重增至2.06%,成为近五年中
The market concentration of political books has always been high, and the market resources are dominated by the leading publishing houses with a high share of the foreign ownership. However, the influence of the publishing houses with the smaller variety and the lower foreign ownership of the codes is extremely limited. Political books are a relatively small category of books. Judging from the retail market of Chinese books in recent years, the share of political books in the overall market has been relatively stable, maintaining around 1%. The growth of dynamic sales is basically the same as that of the overall market; while the proportion of yangyang is different The year fluctuates considerably, reflecting the strong influence of best-seller sales of political books. 2011 is the ninetieth anniversary of the founding of the Chinese Communist Party, which led to the best-selling history books, making the proportion of political books yangyang increased to 2.06%, becoming nearly five years