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从去年《湄公河行动》的票房大卖到今年火爆的《战狼2》,国产电影市场不再以青春偶像题材和爱情主题作为吸引观者的唯一卖点,取而代之的,是用激动人心的打戏和由此而产生的爱国主义精神、民族自豪感作为令人瞩目的焦点。本文从观者对国产英雄主义主旋律电影的消费期待出发,分析两部影片成功的原因。
From last year’s “Mekong Action” box office big sale to this year’s hot “Wolf 2”, the domestic movie market is no longer the theme of youth idol and love as the only selling point to attract the audience, replaced by an exciting play And the resulting patriotic spirit, national pride as a focus of attention. This article starts from the audience’s anticipation of the consumption of the domestic heroism’s main theme film and analyzes the reasons for the success of the two films.