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在中国广播电视市场化与集团化运作趋势日益显著的背景下,随着全国广电系统合并的实施,业内争论多时的电视频道专业化已在全国范围内铺开,一时间,各类“专业化”的频道纷纷出炉,然而,很多普通观众却并没有感觉到“专业频道”的特色和优势,“换汤不换药”现象依然较为普遍。怎样根据受众需求,打造出有针对性的、有吸引力的、有专业特色的电视节目,是摆在广大新闻工作者面前的重要研究课题。本文阐述了地方电视台的发展现状及频道专业化的内涵,分析了地方电视台频道专业化现存的主要问题以及受众缺席的影响因素,最后提出了解决受众缺席的策略。
With the increasingly prominent trend of marketization and collectivization of radio and television in China, with the implementation of the merger of radio and television systems in the country, television channel specialization in the industry has been spreading all over the country for a long time. For a time, all kinds of “professional However, many ordinary audiences did not feel the specialties and advantages of ”professional channel“, and the phenomenon of ”changing the course without changing medicine" was still relatively common. How to create a targeted, attractive and professional TV program according to the needs of the audience is an important research topic placed before the majority of journalists. This article expounds the development status of local TV stations and the connotation of channel specialization. It analyzes the main existing problems of channel specialization of local TV stations and the influencing factors of audience absent. Finally, it puts forward a strategy of resolving audience absent.