在不久前闭幕的“第十一届上海电视节”上,一场以“全球电视产业新愿景”为主题的电视高峰论坛吸引了来自诸多美洲、欧洲、亚洲最具影响力的传媒机构巨头以及全球著名传媒经济学者,共同探讨全球电视产业的发展和未来。这其中“对于话语权的争夺”成为一个讨论的焦点。众所周知,电视媒体的发展已经进入到了一个影响力的时代,媒介的品质成为其参与市场竞争的重要砝码。那么如何去锻 At the 11th Shanghai Television Festival, which was recently concluded, a television summit forum with the theme of “a new vision of the global television industry” attracted the most influential people from many countries in the Americas, Europe and Asia Media giants and the world’s leading media economist to discuss the development and future of the global television industry. Among them, “the fight for the right to speak” became the focus of discussion. As we all know, the development of television media has entered an era of influence, and the quality of media has become an important weight for its participation in market competition. So how to forgive