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广告摄影是摄影的一个门类,是以商品为主要拍摄对象,反映商品的形状、结构、性能、色彩等特点,从而引起消费者的购买欲望。许多人都把广告摄影当做纯粹的商业宣传来看待,这其实是一种错误,现如今随着商品经济的的不断发展,广告已经不单纯只是一种商业行为,而更加体现了视觉传达中的思想,成为了生活中额一面镜子,是重要的信息传播手段和媒介。
Advertising photography is a category of photography, which takes the commodity as the main subject and reflects the characteristics of the product’s shape, structure, performance and color, thereby causing consumers’ desire to purchase. Many people consider advertising photography as a purely commercial propaganda. This is actually a mistake. Nowadays, with the continuous development of the commodity economy, advertising has become more of a commercial activity than it is in visual communication Thought, has become a mirror of the amount of life, is an important means of information dissemination and media.