无论是阅读报纸、收看电视,还是收听广播、漫步街头,我们都可以接触到各种各样的广告,广告铺天盖地而来,包围着我们的生活。语言是广告的重要组成部分,在众多的商业广告之中,虽有低俗广告语充斥其中,但优秀广告语也并不少见。这些优秀广告语,不仅传播了商品信息和健康的消费理念,而且做到了艺术性与实效性的结合,使广告主和受众得以顺利实现交际。 Whether reading a newspaper, watching television, listening to radio or walking the streets, we have access to a wide range of commercials that surround our lives. Language is an important part of advertising, among the many commercial ads, although there are vulgar advertisements flooded them, but excellent advertising language is not uncommon. These excellent slogans, not only spread the concept of consumer goods and healthy consumption, but also to achieve a combination of artistic and practical, so that advertisers and their audiences to achieve smooth communication.