设计它既富有时代感,又有一定的民族性,既可以展示设计发展的趋势,同时又可以延续民族文化的脉络。随着全球设计趋于统一的国际化的发展,本土的艺术、文化氛围及其风土人情等资源作为区别其他民族设计的差异所在,成为抢占经济市场,吸引观者眼球的重要策略。本文通过对“本土化”的分析,探讨在国际化大一统的思潮下如何做到真正的本土化,如何将多样的本土文化更好的融入到平面设计中,发掘本土文化的奥秘与它们的再生价值。 Design it not only has a sense of the times, but also a certain nationality, both to show the trend of design and development, but also can continue the context of national culture. As global design tends to unify its international development, the resources of local art, culture and local customs and practices, as the difference between other national designs, become an important strategy to seize the economic market and attract the attention of the viewers. By analyzing the “localization”, this paper explores how to achieve true localization under the trend of internationalization unification, how to integrate various native cultures into graphic design better, to explore the mysteries of local culture Their regeneration value.