传统意义上的传媒影响文化的趋势弱化,以网络为代表的新媒体呈现的文化,反而影响着传统传媒,传媒必须体现这种文化,否则会失去受众。实质上,社会上的各种文化内容,与各种传媒(包括网络)已经融为一种全社会性质的“社会文化”。 In the traditional sense, the cultural influence of the media is weakened. The culture represented by the new media represented by the Internet, on the contrary, affects the traditional media. The media must embody this culture, otherwise it will lose its audience. In essence, all kinds of cultural contents in society and all kinds of media (including the Internet) have become a kind of “social culture” of a whole society.