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一、公共关系在中国的兴起20世纪80年代初,公共关系伴随着中国的改革开放进入中国大陆。进入21世纪之后,随着经济全球化和公共关系主体竞争的进一步加剧,公共关系日益受到各行各业的重视。在各种生产技术和创新科技传入中国的同时,一种全新的行业和营销艺术——公共关系引起了国人的的关注。在人们对公关的理解还不是那么全面和准确的时候,一些经济发展和改革开放走在我国前沿的省市和地区就引入公关部门和开创了公关公
First, the rise of public relations in China In the early 1980s, public relations along with China’s reform and opening up into mainland China. After entering the 21st century, with the economic globalization and the further intensification of the competition of the main body of public relations, public relations is increasingly valued by all walks of life. While all kinds of production technologies and innovative technologies were introduced into China, a brand new industry and marketing art - public relations aroused people’s attention. In the people’s understanding of PR is not so comprehensive and accurate time, some of the economic development and reform and opening up in China’s forefront of the provinces and regions to introduce the public relations department and create a public relations