伴随保险市场的开放,我国保险企业要应对国际保险业的竞争,面临巨大压力。各保险公司在进行保险险种创新的同时,更要树立整体产品观念,重视保险延伸产品的开发服务。以打造保险企业的核心竞争力,参与市场竞争。本文对保险企业延伸产品开发的意义和途径进行了探讨。 With the opening up of the insurance market, China’s insurance companies are under tremendous pressure to cope with the competition in the international insurance industry. Insurance companies in the innovation of insurance at the same time, but also to establish the overall product concept, emphasis on insurance extension product development services. To create the core competitiveness of insurance companies to participate in market competition. This article discusses the significance and ways of insurance product extension product development.