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谈连锁应该如何差异化经营,可以说仁者见仁,智者见智。但业内朋友看到这个题目的时候,可能更多地想到的是连锁企业如何差异化地经营产品,如何差异化地提供服务等。但连锁企业差异化竞争最基本的是要与制造业形成差异化的分工,明确好自己的方向所在,才是真正的连锁,也才能够真正地开展差异化经营,否则一切都可能是昙花一现,不会长久。
Talk about the chain should be how to differentiate the business, we can say benevolent Jen, wisdom see wisdom. However, friends in the industry to see this topic may be more thought of is how to chain differentiated products, how to provide services differentiated. However, the most fundamental difference between competitive chain enterprises is to form a differentiated division of labor with the manufacturing sector, a clear good direction of their own is the real chain, it can really carry out the difference of management, or everything may be short-lived, Not long.