论文部分内容阅读
“一切始于世博会!”是世博的一句名言。2010年上海世博留下什么?留给中国企业什么?在美轮美奂的世博建筑场馆中,每一个角落甚或是在它的空气里都是无处不在的多元文化绽放。而有相当一批中国企业挤入世博特许经营和中国民营馆的门槛,在184天的世博商业赛跑中,“环保”、“低碳”、“创新”等各种元素与企业的本身理念相互碰撞、交织。在这其中,每一张企业面孔截然不同,但他们的智慧相同一一利润只是其一,更看重的是企业理念、经营、品牌在“后世博”时代中的无极畅想,一切始于世博!
“Everything started in the World Expo! ” Is a famous saying of the Expo. What is left for the 2010 Shanghai World Expo? What is left for Chinese companies? Everywhere, or even in the air, the ubiquitous multicultural bloom in the magnificent World Expo building. However, quite a number of Chinese enterprises have squeezed into the thresholds of the World Expo franchise and the Chinese private sector. In the 184-day Expo commercial race, various elements such as “environmental protection”, “low carbon” and “innovation” With the concept of the enterprise itself collide with each other. In each of them, the faces of each enterprise are completely different, but their wisdom is the same, the profit is only one, and the more emphasis is on the business philosophy, business and brand in the Post-Expo era. All starts from Expo!