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广州白马服装市场是我国重要的品牌孵化地之一,众多服装品牌从白马市场里走出;与此同时,“白马”也成为了纺织服装专业市场的著名品牌。从上世纪90年代中期以来,“白马”以其敏锐的商业洞察力和不断完善的市场管理模式逐渐发展成为我国服装专业市场的佼佼者,成为各地服装专业市场竞相效仿的榜样。本期,《纺织服装周刊》记者张倩带领大家认识一下白马市场的三名商家,一起聊聊他们的品牌故事。
Guangzhou White Horse Garment Market is one of the important brand incubators in China. Many clothing brands are emerging from the White Horse Market. At the same time, White Horse has also become a well-known brand in the textile and apparel professional market. Since the mid 90s of the last century, “White Horse” has become a leader in the professional apparel market in China with its keen business insight and continuous improvement in market management. It has become a model for various apparel professional markets to follow suit. This issue, “Textile and Apparel Weekly” reporter Zhang Qian led the audience to understand the White Horse market, three businesses, talk about their brand story together.