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新产品开发是企业经营的重大决策之一。如果科学管理知识缺乏,现代经营管理经验不足,在产品处于成熟期时,会很少想到改进;而到产品末期来临时,则束手无策。因此有必要在经营中对产品寿命周期作充分研究,在产品处于衰退期或变动时,及时预测新产品投资方向。注意做好企业环境分析和企业能力分析,尽量在天时、地利、人和时进行转产,这
New product development is one of the major decisions for business operations. If the lack of scientific management knowledge and lack of modern business management experience, when the product is in its mature period, it will seldom think of improvement; and when the end of the product comes, it will be at a loss. Therefore, it is necessary to fully study the product life cycle in the operation, and to predict the direction of new product investment in a timely manner when the product is in decline or changes. Pay attention to the analysis of the company’s environment and the analysis of the company’s capabilities, and try to convert it in time, place, and time.