自从中国加入世界贸易组织后,中国与世界各国的贸易关系进入了一个新的台阶。良好的商标翻译不经能够提升产品的竞争力,更能提升产品的市场占有率。接下来,本文恩将结合商标的翻译原则,探讨商标的翻译方法以及手段。 Since China’s accession to the World Trade Organization, the trade relations between China and other countries have entered a new stage. Good trademark translation can not enhance the competitiveness of products, but also enhance the product’s market share. Next, this article will be combined with the principle of trademark translation, translation methods and means of trademark.