在厂商品牌知名度不高的情况下,渠道运作有这样一些问题:①难以找到愿意经销自己产品的经销商;②目前,大多数经销商对开发市场、推广新产品缺乏积极性;③大多数经销商不具备产品的推广能力和对终端开发、维护能力。面对这种情况,不少企业束手无策了。①依靠现有的传统渠道,市场做不起来;没有经销商又不知道怎样做市场,往往是既要让利给经销商,又要投入大量的人力物力帮助经销商做市场,结果是 In the case of poor brand awareness of manufacturers, the channel operation has such problems as: (1) It is difficult to find distributors who are willing to distribute their products; (2) At present, most distributors lack enthusiasm in developing markets and promoting new products; (3) Most distributors Do not have the product promotion capabilities and terminal development and maintenance capabilities. Faced with this situation, many businesses helpless. ① relying on the existing traditional channels, the market can not afford; no dealer do not know how to do the market, it is often not only let profit to the dealer, but also invest a lot of manpower and resources to help dealers do the market, the result is