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互联网经济的发展,广告的作用毋庸置疑,从门户、搜索到后来的社交网络,广告都是王者所以成为王者的根源。而技术的进步特别是DSP的应用让广告可以不再粗鲁地展现在用户面前,而是根据用户的习惯、关注点而有选择的让广告更加贴近用户的需求,这也更加符台广告主的需求。技术,在网络广告中占有了越来越重要的地位。
The development of Internet economy, the role of advertising no doubt, from the portal, search to the subsequent social network, advertising is the king so become the king of the root cause. The progress of technology, especially the application of DSP so that ads can no longer be rude to show in front of the user, but according to the user’s habits, attention and choice of ads closer to the user’s needs, which is more Fu Taiwan advertisers demand. Technology, online advertising has occupied an increasingly important position.