本文依据高职院校《营销口才》课程教学情况,从如何系统优化知识体系、完善教学方法、改革考试方式等方面入手,通过课堂上以实际训练为主线,综合运用情景模拟、师生互动、奖励教育等教学方法,使学生真正地在轻松愉悦的氛围中开口讲话,练就营销学生口才技能。 Based on the teaching situation of “marketing eloquence” in higher vocational colleges, this article starts with how to systematically optimize the knowledge system, improve teaching methods and reform the examination methods. Through the practical training in the classroom as the main line, the thesis comprehensively uses scenario simulation, interaction between teachers and students, Reward education and other teaching methods, so that students really speak in a relaxed and pleasant atmosphere, practice marketing eloquence skills.