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从媒介管理政策逻辑、积极意义和改变媒介生态等3个角度出发,阐述《即时通信工具公众信息服务发展管理暂行规定》的媒介管理属性、资质管理原则、内容管理实质和安全管理目的,论证了其积极作用包括:维护主流、增强权威;准生证明、鼓励发展;有规可依、监管渠道;明确主体、维护安全;建构伦理,形成共识。最后,从“细分、转型、竞争、安全”四个方面,展望了随之而来的媒介生态改变。
From the perspectives of the media management policy, positive meaning and the change of media ecology, this article elaborates the media management attributes, the principles of qualification management, the content management and the purpose of security management of the Provisional Regulations on the Management of Instant Messaging Public Information Services Its positive role includes: Maintaining the mainstream, strengthening the authority; Proof of health, encouraging development; rules and regulations, monitoring channels; clear the main body to maintain security; build ethics, the formation of consensus. Finally, from the “subdivision, transformation, competition, security” four aspects, the ensuing media ecological changes.