“是广告改变我还是我改变广告?”面对这一话题,我想大部分初涉广告的新人多半会说告界的老人则会大谈“我如何改变广告”。作为涉水有一定年头的我,当初理解广告是一个从适应到创新再到改写的过程,广告人的成长往往要经过这样三个阶段:当你还无法改变客户,无法改变行业规则时, “Is the advertisement changing me or I changing the advertisement?” In the face of this topic, I think most of the newcomers who initially talked about advertising would most likely say that the elderly people who talked about would talk loudly, “How do I change my advertisement?” As a wading for a certain period of time, I understood advertising as a process from adaptation to innovation to rewriting. The growth of advertisers often goes through such three stages: When you still can not change customers and can not change the industry rules,