近几年,中国企业进行海外并购的案例每年都在递增,并购规模也在逐步扩大。国内企业借力人民币升值,更有动力走出国门购买“相对便宜”的外国企业。另外,受到金融危机的影响,使得许多欧美企业原本疲惫的身心,到了急需“医治”的地步,这也为国内企业“出海抄底”提供了有利的条件。很多挣扎在市场底层的企业,无一不是在发展的路上遇到品牌发展的瓶颈,才恍然大悟,原来企业脚踏实地,制定长期的品牌战略目标、有品牌意 In recent years, cases of overseas mergers and acquisitions by Chinese enterprises have been increasing every year, and the scale of mergers and acquisitions is gradually expanding. Domestic enterprises leveraging RMB appreciation, more motivated to go abroad to buy “relatively cheap ” foreign companies. In addition, affected by the financial crisis, the original physical and mental exhaustion of many European and American enterprises has reached the urgent need of “medical treatment”. This also provides favorable conditions for domestic enterprises to “go to the sea and copy to the sea”. Many enterprises struggling at the bottom of the market, are all bottlenecks encountered in the development of the brand development, it suddenly realized that the original down-to-earth companies, the development of long-term brand strategy goals, brand meaning