生意做到一定阶段就会进入瓶颈。要想赚更多的钱,主要就两种方式,要么降低成本,同样的价格,你的利润率更高;要么扩大销量,增加销售额,通过更大规模提高盈利总额。而很多小生意人都面临一个难题:利润率与规模的矛盾。刚开始做的几年,产品的利润率很高,但很难做出规模。而等有条件扩大规模的时候,又不得不降低利润率。结果不少小企业都因为把握不好利润率和规模的关系,最终败走麦城,或很难做大。那么,这个多赚钱的难题该如何解决呢?下面这个案例或许能给你一些启发。 Business will enter the bottleneck at a certain stage. To make more money, there are two main ways to either reduce costs, the same price, your profit margin is higher, or to increase sales, increase sales, and increase total profitability through greater scale. Many small businessmen face a problem: the contradiction between profitability and scale. In the first few years of production, the profitability of the product was high, but it was difficult to scale. However, when conditions have been scaled up, they have to reduce their profit margins. As a result, many small businesses have lost the city of Maicheng because of their poor profitability and scale, and it is difficult to make it big. So, how can this problem of making more money be solved? The following case may give you some inspiration.