伴随着市场经济体制的建立和知识经济时代的来临，当代建筑施工企业谋求自我发展离不开企业形象战略。实施企业形象战略，必须以新兴的知识经济理念去认识当今市场规律，以良好的企业形象塑造去迎接市场挑战，以崭新的经营战略谋划去参与市场竞争。一、关于企业形象战略的... With the establishment of a market economy system and the advent of a knowledge-based economy, it is inseparable from the corporate image strategy that contemporary construction companies seek self-development. To implement a corporate image strategy, we must recognize the current market laws with the concept of an emerging knowledge economy, shape it with a good corporate image to meet market challenges, and participate in market competition with a brand new business strategy. First, the corporate image strategy...