“玩”在当代正遭遇着种种时代困境:一是“玩”被污名化,似乎玩就意味着不务正业;二是“玩”被异化,人们被各种低质量的所谓游戏控制而欲罢不能。玩商的提出,无疑是对“玩”的时代遭遇的一种积极回应。实际上,作为个体如何度过闲暇生活的能力,玩商的提出不仅是对时代发展的一种被动应战,更是对人类玩之本性的积极肯定。当代人的异化,在很大程度就是源于对作为人之本性内在需要的“玩”的遗忘、抛弃甚至否定。正视这一需要,是人回归本真、获得充盈生命动力的重要前提。学会玩,是当代社会每个人 “Play ” in the contemporary are experiencing a variety of times dilemma: First, “play ” is stigmatized, it seems that playing means to do nothing; Second, “play ” is alienated, people are all kinds of low quality The so-called game control and unable to stop. Players are undoubtedly a positive response to the “play” era encountered. In fact, as an individual how to spend leisure time ability, the players proposed not only a passive response to the development of the times, but also the positive affirmation of the nature of human play. To a large extent, the alienation of the contemporary people stems from the oblivion, abandonment or even negation of “play ” as an inherent need of human nature. Faced with this need, it is an important prerequisite for people to return to their true nature and gain full impetus to their lives. Learn to play, is everyone in contemporary society