随着我国人口结构变化和移动互联网的高速发展,医药品牌营销逐步年轻化,越来越多年轻群体的消费观念和消费方式迅速影响着中老年群体,医药产品、品牌年轻化势在必行。时值中国医药深度调整之期,老牌医药企业修正更要积极响应供给侧改革号召,高擎医药行业发展的创新变革大旗,树立医药企业营销的典范。在做修正首席品牌官之前,李佳的身份从健康报社新闻部记者、通联部主任到健康报网经营中心主任不断升级,多年的砥砺名行,让她在传媒行业稳扎稳打,实现从传媒圈到品牌营销圈跨越式进步。 With the change of population structure and the rapid development of mobile internet in our country, the marketing of pharmaceutical brand is gradually becoming younger and younger. More and more young people’s concept of consumption and consumption mode quickly affect the middle-aged and elderly groups, and the pharmaceutical products and brand rejuvenation are imperative. When the depth of China’s pharmaceutical industry is undergoing a period of adjustment, the reorganization of the veteran pharmaceutical enterprises should also respond more positively to the call for supply-side reforms, and will be highly innovative in the development of the pharmaceutical industry to establish a model for the marketing of pharmaceutical enterprises. Prior to the amendment of Chief Brand Officer, Li Jia’s identity from the health newspaper news department reporter, director of communications department to health newspaper network management center director escalating, years of hard work, let her steady in the media industry, from the media circle Brand marketing circle by leaps and bounds.