不管是区域市场经济,还是企业市场经济都在我国的经济体制中占有着重要的地位,是不可或缺的营销模式,在经济的发展和前进的道路中起着不容忽视的作用。本文主要是就区域市场营销与企业市场营销中存在的异同关系进行进一步的合理化的分析,希望个人的想法能够在二者的融合上起到一定的帮助作用,使市场营销模式更具成熟化,人性化、把其作用发挥到极致,促进社会主义经济更好的发展。 Both the regional market economy and the market economy of enterprises occupy an important position in the economic system of our country and are indispensable marketing modes. They play an important role in the economic development and the road of progress. This article mainly analyzes the similarities and differences existing between the regional marketing and the marketing of the enterprise. It is hoped that the individual’s ideas can play a helpful role in the integration of the two, make the marketing model more mature, Humanity, to maximize its role in promoting a better socialist economy.