虽然信息技术在企业管理中的应用日益深入,航空公司分销渠道信息化建设却没有跟上时代的步伐,成为营销环节中的瓶颈。本文从技术提升管理的角度出发,分析渠道管理现状,指出信息技术可以从量化管理、动态平衡的渠道歧视体系、流程控制等多角度提升渠道管理水平。最后探讨了信息化建设可能遇到的困难。 Although the application of information technology in enterprise management is deepening day by day, the informationization of airline distribution channels has not kept pace with the times and becomes a bottleneck in the marketing process. This paper analyzes the status quo of channel management from the perspective of technology promotion management and points out that information technology can improve channel management level from the perspectives of quantitative management, dynamically balanced channel discrimination system and process control. Finally, it discusses the difficulties that informationization may encounter.