改革开放以后,我国的市场经济体制不断深化改革,电力企业也在不断发展,供电的渠道越来越多。可是现在我国不平衡的经济发展,电力企业在供电方面存在着很多问题,有些地区供大于求不易销售,有些地区缺乏供电资源。文章对主要分析了我国电力企业的营销现状和问题,并提出了改进策略。 After the reform and opening up, China’s market economy system has been continuously deepening reforms, power companies are also constantly developing, and power supply channels are growing. However, at present, China’s unbalanced economic development and power supply enterprises have many problems in power supply. In some areas, they are not easy to sell because of oversupply, and in some areas, they lack power supply resources. The article mainly analyzes the marketing status quo and problems of China’s power enterprises, and puts forward the improvement strategies.